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What does museum education and JR’s street art have in common?

March 20, 2011
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The french street artist JR is the winner of the 2011 Ted Prize. Finally I know more about the project and author behind this stunning pasted photograph of an old woman on a steep staircase in one of Brazil’s most dangerous favelas. I’d seen this and similar works in an alternative arts magazine’s article about Wooster Collective, but knew nothing more. Watch this video to learn more. Read more…

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Online access to the arts: list of virtual museums and databases

March 13, 2011

Adobe's virtual museum

Since the early 1990s, CD-ROMs and then internet were recognized as useful ways to catalogue and share access to the collections in the world’s museums. As technology progresses, the possibilities for virtual access continue to evolve. With one foot in museum education and the other in research, online access to museum collections now takes different forms: from the most basic static catalogue-style image and text (for general visitors), detailed catalogues (for scholars), graphics-heavy browsing features, virtual tours of real spaces, and online exhibitions that don’t exist elsewhere.

Here is a very partial working list of websites ranging from virtual museums to some of the best online catalogues. Read more…

The line up can be a resource

March 1, 2011
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Standing in line outside the museum

There is a new fashion in Milan: lining up to get into exhibits. It’s so hip, someone even noticed it on Beppe Severgnini’s Italians. The Milanese are doing a good job of it lately, especially in Piazza Duomo, where the new Museo del Novecento and the Palazzo Reale next door are drawing big crowds.

As I stood, bored, shifting from one foot to another for a whole HOUR outside the Museo del Novecento the other week, I thought: can’t a museum do something to entertain me, involve me, enlighten me while I stand in line? Read more…

Augmented Reality in Museums: a new way to see art

February 26, 2011

Student assignment by Elisabetta Cibò

Augmented Reality Example

Augmented reality (AR) is when you view the real world through the lens of a computer camera that has altered the world by adding computer generated affects. Here are some recent examples of the use of that technology, starting with car manufacturers and then moving into museums. Read more…

Developing audience and religion

February 23, 2011

Student assignment by Dilara Ince

There are so many different ways of developing audience. An important first step is making surveys that make you see what you’ve achieved. You can see who is participating,who is interested in your events. Young people? Middle ages? Professionals? Americans ? Jews? etc. When you see who is interested, the most important thing is gaining people who are “not” interested. By examining percentages you can observe which group of people you have to target and try to find solutions for increasing participations.

In this short article I will write about welcoming different religions because in every society there are minority groups of people who comes from different cultures. These can and should be addressed by arts organizations. My idea comes from these two videos made to promote my home town, Istanbul, when it was capital of culture in 2010. In these videos you see people of all types welcoming you. You see the religious architecture of this city that is of all religions. Read more…

Audiences: same content, different targets

January 25, 2011
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Have you ever watched a movie trailer made for two different countries or languages? I think the arts industry can learn from this. You may target an exhibit or a concert or a dance performance for a certain audience, but you can divide up the way it is advertised to make it perfect for more than one cultural or age group.

The George Cloony film “Up in the Air” is the perfect example. I considered going to see it at the theatre so i looked up the trailer in English. This is what I found. Read more…

Ballet behind the scenes: RWB’s Wonderland

January 19, 2011
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RWB integrates behind the scenes videos in website

One thing about ballerinas is they are notoriously hard to approach. They stand so tall and stiffly and look at us normal people from down their nostrils. During a ballet performance, viewers sit and witness an entirely choreographed and often traditional show that is the final product of months, sometimes years of work.

So why not involve viewers from the start and get them excited about a new ballet production before going to the theatre? That’s the idea behind the Royal Winnipeg Ballet‘s video series. In particular, the Year in Wonderland videos chronicle the choreographer (Shawn Hounsell) and dancers’ development of a modern rendering of Lewis Carroll’s classic book, with an original electro-acoustic score by Canadian composers John Estacio and Brian Current. First person interviews throughout make it almost like a reality show… with really pretty people. You realize that the dancers are human (they complain of being “so sore” after the first few days) and that the creative process behind the ballet is long and fraught with drama. As in any good reality show, there’s even a crisis moment (I won’t spoil the surprise though – you’ll have to see it for yourself).

Read more…