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Developing audience and religion

February 23, 2011

Student assignment by Dilara Ince

There are so many different ways of developing audience. An important first step is making surveys that make you see what you’ve achieved. You can see who is participating,who is interested in your events. Young people? Middle ages? Professionals? Americans ? Jews? etc. When you see who is interested, the most important thing is gaining people who are “not” interested. By examining percentages you can observe which group of people you have to target and try to find solutions for increasing participations.

In this short article I will write about welcoming different religions because in every society there are minority groups of people who comes from different cultures. These can and should be addressed by arts organizations. My idea comes from these two videos made to promote my home town, Istanbul, when it was capital of culture in 2010. In these videos you see people of all types welcoming you. You see the religious architecture of this city that is of all religions.

Art and religion, two separate phenomenon directly associated with human presence. From time to time in both cases it’s associated with the emergence of human existence. From Asia Minor and Mesopotamia to Egypt; from Greece to Europe of the Middle Ages and Islamic culture, the religious requirements of human existence have directed humanity to paintings, sculptures or architectural works.

As we know very well, every society has a religion and religion is the most powerful way to gather people under one roof. Taking this into consideration we can say that religion plays a big role in any kind of situation like politics, education, human relations etc. And one of them is art. This means that if we want to understand the tastes of people, first we have to observe their culture. And a primary concern is their religious orientation.

When organizing an exhibition, we need to determine its audience. If the target is a minority group, we need to gain their interest and make them feel welcome. Let’s say there are 20% Japanese living in a city and just 5% of them participating in events; we can increase the participation by welcoming them with actions deriving from their culture and religion. For instance we can organize an exhibition related to Buddha and inform them about this exhibition. Organizing an event targeting a specific culture and religion will gain the interest of these people and should help them feel welcome.

These are the two principal feelings — interest and being welcomed — which drive people to participate in events.

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