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What’s this blog?

January 5, 2011

As with any “product”, institutions in the arts and culture sector compete for the attention of an audience that is ever more selective in its way of spending both time and money. In the world of “web 2.0”, these institutions must use digital as well as traditional marketing and communications tactics to accomplish their mission statement. These means not only inform audiences of the institution’s offering, but also engage audiences and generate a sense of community.

While teaching a course called Arts and Culture Marketing, I’ll be writing down observations and interesting case studies in the field. Students will also be contributing to the blog as they’ve been assigned this for credit! To find out more, see about.

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