Crowdsourced curating is the act of “outsourcing” the curatorial process to the public. This may take place with works present in a museum’s collection that is presented to the public to be narrowed down for an exhibit based on certain factors, or it may also include a crowdsourcing factor in the development of the artwork to be displayed. The first crowd curation, at Brooklyn museum’s “Click!” held in 2008 was of the latter type, asking residents to submit photos of Brooklyn and website users to vote on them; the most voted were shown in an exhibit. Quite a few years later, while museums in the USA have followed suit, Italy has lagged behind.
The Museo del Tessuto in Prato (Tuscany) is the first Italian museum to hold a crowdsourced curating exhibit, within the larger context of their exhibit “Vintage, l’irresistibile fascino del vissuto” earlier this year. I had the pleasure of developing and running this part of the exhibit, which was created upon commission by the museum to the communications company for which I work, Flod. In this post I summarize how the contest worked and a few critical aspects that future small museums might take into consideration should they attempt a similar process.
What are the elements we need to consider when developing in-museum communication? We need to keep in mind various very practical aspects that can be divided into areas (1) outside the museum, (2) inside the building (3) inside the exhibition space. Many of these elements are physically-based and logical – such are writing labels in a big font, providing seating or bathrooms – so a good way to learn about them is to get students to teach themselves.
Rather than stand up and lecture first thing in the morning on this topic, students in my museum management class were subjected to a type of brainstorm championed by GE’s “Change Acceleration Process“ (better known as CAP). Read more…
The Italian cellular company TIM’s latest commercial for its internet service features Leonardo da Vinci, Mona Lisa, and an assistant browsing the internet and discovering unauthorized merchandising of the painting that the great master is still in the process of painting. There’s the Mona Lisa beach towel, soup, and cell phone case. Too funny. The role of Leonardo is played by Italian comic-imitator Neri Marcoré who delivers a perfect Pisan-Tuscan accent.
In an era in which natural disasters provide constant opportunities for humanitarian giving, how do arts institutions convince individuals to part with their hard-earned money in order to expand services, buildings, or acquisitions?
When there is a “donate here” box at your local museum, how much money do you put in the box? Do you put in any at all? Do you do so because you feel that you have to take that physical action or else you’ll look bad? Or maybe you fall into the class of arts appreciators who really want to contribute something in this way. Those boxes are almost always made of clear plexiglass. Why? Because you can see that other people have put money in, and you can see your own donation go in too. This works in a physical space, but what if you want to involve individual (i.e. not just corporate) donors?
This post surveys methods of engaging arts consumers through online and mobile giving and presents relevant case studies. Read more…
Improv Everywhere’s latest prank is something museums could learn from! With a dash of faux improvisation (ie without previous announcement, and just for a few minutes) this could be replicated in any museum with a good costume and a guy in a suit. I would just love to see this in the Uffizi.
As Improv Everywhere rightly states, they weren’t breaking any museum rules:
Surely there is no policy on the books at the Met about dressing up like a painting and standing in front of it. The museum allows sketchbooks in for the benefit of art students, so we used one to conceal our sign and our photographs. The King brought a pencil in to sign his autographs as markers are not allowed.
…although they did courteously leave when asked to do so by a museum guard. Rather, the Met ought to HIRE them! Great for marketing.
The french street artist JR is the winner of the 2011 Ted Prize. Finally I know more about the project and author behind this stunning pasted photograph of an old woman on a steep staircase in one of Brazil’s most dangerous favelas. I’d seen this and similar works in an alternative arts magazine’s article about Wooster Collective, but knew nothing more. Watch this video to learn more. Read more…